Taking Control

A good prompt usually has these building blocks (you don’t always need all, but the more you include, the clearer the result):

Subject – Who/what is the focus? (person, animal, object, scene)
Attributes – Details (age, clothing, color, size, mood, action).
Environment/Setting – Where is it happening? Indoors, outdoors, city, forest, etc.
Lighting – Natural sunlight, golden hour, neon lights, candlelight, etc.
Style – Photorealistic, cartoon, Studio Ghibli, cyberpunk, oil painting, etc.
Perspective/Composition – Close-up, aerial view, wide shot, portrait-style, etc.
Mood/Tone – Emotional layer (serene, chaotic, cinematic, surreal).
Technical Details (optional) – High resolution, depth of field, ultra-detailed textures.

Think of it like building a sandwich:
👉 Subject (main filling) + Attributes (flavors) + Setting (bread) + Style & Lighting (sauce & garnish).

Case Study: Marketing Poster for Sneakers

Step 1 – Product

“White running sneakers.”

Step 2 – Attributes

“With red accents, mesh texture, and visible air cushioning.”

Step 3 – Environment/Setting

“Placed on a clean reflective surface with a dark gradient background.”

Step 4 – Lighting

“Studio lighting with a spotlight on the sneakers, soft shadows.”

Step 5 – Style

“Photorealistic, glossy advertising style.”

Step 6 – Perspective/Composition

“Three-quarter angle close-up, showing the side and sole.”

Step 7 – Mood/Tone

“Energetic, premium sports branding feel.”

Step 8 – Technical

“Ultra-detailed, 8K resolution, sharp focus.”

Final Prompt (combined)

“Photorealistic marketing poster of white running sneakers with red accents, mesh texture, and visible air cushioning. The sneakers are placed on a reflective surface with a dark gradient background. Studio lighting creates a spotlight effect with soft shadows. Shot from a three-quarter angle close-up to highlight the side and sole. The image feels energetic and premium, designed for sports branding. Ultra-detailed, glossy finish, 8K resolution.”